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Free Webinar

Mobile App Optimization for User Acquisition, Activation, and Retention

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With millions of apps in the App Store and Google Play, it can be hard to stand out. And, user acquisition is only half the battle: 80-90% of downloaded apps are used once and then deleted.

Today, best-in-class apps are meticulously focused on building lasting relationships with their users through optimization. In this webinar, we’ll cover the essential optimization principles necessary for user acquisition, activation, and retention.

In this webinar, we'll show you:

  • Best practices for identifying optimization goals
  • Key mobile metrics you'll need to guide the process
  • A decision-making framework for choosing what to A/B test
  • Experiment success stories from app development teams

Sean Oliver

Senior Mobile Product Marketing Manager, Optimizely



Thue Madsen

Marketing Operations Manager, Kissmetrics