How to Unleash the Testing Power of Your Emails

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Kath Pay HeadShotKath Pay, Marketing Director at Cloud.IQ Thue Madsen HeadShotThue Madsen, Marketing Operations Specialist at KISSmetrics

You create and send emails to your database as part of your marketing channel mix. You, no doubt, run tests on what works best to improve your email marketing. However, do you use emails to test hypotheses that could inform and improve your other channels - PPC ads, website copy and page design, banner ads - in order to improve engagement and conversion rates?

Aimed at ecommerce and marketing professionals who would like to push the power of their email marketing, this FREE webinar reveals how to leverage the testing ability of your emails in order to improve the performance of your other marketing acquisition and conversion channels.

Your email database contains the valuable opinions of prospects and customers already engaged in your brand. This webinar will be packed full of practical tips and advice on how to use your email channel as a testing ground to derive useful insights. 

In this webinar, you will learn how to:

  • Select the factors you can best test within your emails (not everything can be tested)
  • Build a hypothesis into your emails, to drive the actions that provide the answers you're looking for
  • Use a push channel such as email to inform and improve pull channel performance
  • Interpret the results of your email tests and apply the insights