Kissmetrics Customer Web Analytics

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How to Design High-Converting Lead Gen Landing Pages

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If you look at most lead gen landing pages, it looks like the form was slapped on as an afterthought despite being arguably the most important element in your campaign. The number of barriers and mistakes presented on lead gen landing pages ranges from the complex to the downright ridiculous or insulting.

In this session, landing page expert Oli Gardner (who has seen over 85,000 landing pages) will show you:

  • Why you should design your form as if it’s the only thing on your landing page
  • The 6 essential elements of a high-converting lead gen form
  • 10 A/B testing ideas to fix the broken user experience of your forms

Oli Gardner

Co-Founder, Unbounce



Thue Madsen

Marketing Operations Manager, Kissmetrics