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5 Key Shifts for Breakthrough Innovation

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It’s easier than ever to create a startup around a new, innovative idea. But most startups fail, and most innovative products never take off. What differentiates the ones that DO? What developmental habits and behaviors do the teams that create genre-defining hits have in common?

Amy Jo Kim has extensive experience bringing innovative products to life, including Rock Band, The Sims, eBay, Lumosity, and Happify. With a background in neuroscience, computer science, and psychology, she is part game designer and part community architect.

Come learn about the 5 key shifts that characterize breakthrough innovations. We’ll also go over 3 smart shortcuts you can use right away to accelerate your early product development.

In this webinar, we will show you how to:

  • Think Like a Scientist
  • Laser-focus on Early Adopters and Harvest Their Insights
  • Build and Test Your Core Loop
  • Co-create a Path to Mastery

Amy Jo Kim

Social Architect and Startup Coach



Thue Madsen

Marketing Operations Manager, Kissmetrics