Kissmetrics Customer Web Analytics

Free Webinar

How to Send Data-Drive Lifecycle Emails That Convert Every Time

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If you're using email marketing only to sell, promote, and blast, then you're doing it wrong.

Customers need guidance throughout their journey with your product or service. Lifecycle emails provide direction. They explain the next step. They relieve anxiety. They deliver value.

The key to sending great lifecycle emails is paying attention to data. As your customers move through your funnel, their actions should trigger emails that relate directly to their behavior. In this webinar, we’ll show you a number of examples and explain how to get started tracking behavior and triggering super-personalized lifecycle emails.

In this webinar, you will learn:

  • How to turn lifecycle emails into an unfair advantage
  • How to identify common behavior that should trigger emails
  • Which data to pay attention to and how to analyze it
  • How to become a welcome presence in the inbox

Chris Hexton

Co-Founder, Vero



Thue Madsen

Marketing Operations Manager, Kissmetrics