If you're using email marketing only to sell, promote, and blast, then you're doing it wrong.
Customers need guidance throughout their journey with your product or service. Lifecycle emails provide direction. They explain the next step. They relieve anxiety. They deliver value.
The key to sending great lifecycle emails is paying attention to data. As your customers move through your funnel, their actions should trigger emails that relate directly to their behavior. In this webinar, we’ll show you a number of examples and explain how to get started tracking behavior and triggering super-personalized lifecycle emails.
In this webinar, you will learn:
Marketing Operations Manager, Kissmetrics