Acquiring a customer is just the first step. After that, you must ensure your customer achieves their desired result, expands their use of your product, becomes an advocate for you, and doesn't churn. This falls under Customer Success Management (CSM), and the CSM process that will drive those results is Customer Nurture.
Lincoln Murphy, Customer Success Evangelist at Gainsight, will show you the strategies, tactics, tips, and tricks you need to know in order to scale your Customer Nurture program to create long-term value for your customers, even the low-touch ones.
By the end of this webinar, you'll have learned how to:
Over the years, Lincoln Murphy has helped hundreds of SaaS companies grow through Customer Success. During that process, he picked up and developed many ideas that he’ll share with you. Be sure to sign up for this webinar. Seats are limited.
Customer Success Evangelist, Gainsight
Marketing Operations Manager, Kissmetrics