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Best Practices: What to Track with Your Analytics

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With analytics tools, you get a window into how people use your product and where they drop off, among many other things. But knowing which data to track with these analytics tools – and which data to skip, and which to detail – is a tricky problem. Your analytics tools are only as good as the data you send them. We will teach you what information you should track.

In this webinar, Jake Peterson, head of customer success at Segment, will take us through a framework for deciding which analytics data to track. He’ll suggest best practices for companies and advocate that less is more (i.e., concentrate on the most important parts of your funnel, and then iterate as you learn from your data). Jake will also reveal Segment’s tracking schema and share which information Segment considers key to its sign-up and activation funnels.

In this webinar, you'll learn:

  • The key parts of the funnel to track
  • Best practices for setting up events and properties
  • How to track revenue
  • Best practices for combining users across logged-in and logged-out sessions

Jake Peterson

Head of Customer Success, Segment



Thue Madsen

Marketing Operations Manager, Kissmetrics