Content — it’s why people visit and why they convert (or don’t). Content is part of every step in your funnel. So how’s it working on your site? How can you measure the impact of your content? How can you create content that converts?
Let’s analyze the birth of a lead, deconstructing each page in the process and each stage in the funnel.
Together, we'll discover:
This session covers how content affects the conversion funnel, from high-ranking blog post to the thank you page and beyond. Recommended for content marketers with a minimum of two years of blogging experience.
Co-Founder and Strategic Director, Orbit Media Studios
Marketing Operations Manager, Kissmetrics