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Content, Conversions, and Lead Generation

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Content — it’s why people visit and why they convert (or don’t). Content is part of every step in your funnel. So how’s it working on your site? How can you measure the impact of your content? How can you create content that converts?

Let’s analyze the birth of a lead, deconstructing each page in the process and each stage in the funnel.

Together, we'll discover:

  • Which topics attract visitors and deepen engagement
  • How to create content for every stage of the funnel
  • What elements on pages and in posts ultimately drive leads

This session covers how content affects the conversion funnel, from high-ranking blog post to the thank you page and beyond. Recommended for content marketers with a minimum of two years of blogging experience.

Andy Crestodina

Co-Founder and Strategic Director, Orbit Media Studios



Thue Madsen

Marketing Operations Manager, Kissmetrics