How to Create Compelling Value Propositions That Turns Prospects into Customers

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Alex Asterwalder HeadShotAlexander Osterwalder, entrepreneur, author and business model innovator Thue Madsen HeadShotThue Madsen, Marketing Associate at KISSmetrics

Join us for a webinar where Dr. Alex Osterwalder, co-author of Business Model Generation and co-founder of, will crack the code of great value propositions.

In this session, you’ll learn how to tackle a core challenge of every business – creating compelling products and services customers want to buy. Using the Value Proposition Canvas and Business Model Canvas, you’ll learn how to navigate through the messy process of designing and testing value propositions, and taking the guesswork out of creating products and services that perfectly match customer needs and desires.

In this webinar you’ll learn how to:

  • Understand the patterns of great value propositions
  • Minimize risk of failing and wasting time on ideas that don’t work
  • Use a disciplined approach to design and test value propositions that customers want