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How to Create Compelling Value Propositions That Turn Prospects in Customers

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Join us for a webinar where Dr. Alex Osterwalder, co-author of Business Model Generation and co-founder of, will crack the code of great value propositions.

In this session, you’ll learn how to tackle a core challenge of every business – creating compelling products and services customers want to buy. Using the Value Proposition Canvas and Business Model Canvas, you’ll learn how to navigate through the messy process of designing and testing value propositions, and taking the guesswork out of creating products and services that perfectly match customer needs and desires.

In this webinar, you'll learn how to:

  • Understand the patterns of great value propositions
  • Minimize risk of failing and wasting time on ideas that don’t work
  • Use a disciplined approach to design and test value propositions that customers want

Alexander Osterwalder

Entrepreneur, Author, and Business Model Innovator



Thue Madsen

Marketing Operations Manager, Kissmetrics