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How Top Brands Use Referral Programs to Drive Customer Acquisition

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Customer referral programs are one of the most powerful ways to drive customer acquisition for e-commerce and SaaS businesses.

So you might be asking, “What makes the best referral programs really work?” Distilling observations from thousands of referral campaigns, two key performance drivers stand out: Maximizing user participation, and optimizing campaign performance.

Tony Mariotti, of Friendbuy, will pull back the curtain and show you real-world examples from top brands who are making referral programs their primary customer acquisition channel.

In this webinar we will show you:

  • High growth companies like Dollar Shave Club and Republic Wireless motivate users to refer friends
  • Marketers like Naturebox optimize campaigns to triple sharing and referral conversions
  • Referral marketing can be your most cost-efficient channel (lowest CPA)
  • We’ll include plenty of examples, covering performance benchmarks, key analytics, and A/B testing

Tony Mariotti

COO, Friendbuy



Thue Madsen

Marketing Operations Manager, Kissmetrics