How Top Brands Use Referral Programs to Drive Customer Acquisition

Watch this webinar now.

Tony Mariotti HeadShotTony Mariotti, COO at Friendbuy Thue Madsen HeadShotThue Madsen, Marketing Associate at KISSmetrics

Customer referral programs are one of the most powerful ways to drive customer acquisition for e-commerce and SaaS businesses.

So you might be asking, “What makes the best referral programs really work?” Distilling observations from thousands of referral campaigns, two key performance drivers stand out: Maximizing user participation, and optimizing campaign performance.

Tony Mariotti, of Friendbuy, will pull back the curtain and show you real-world examples from top brands who are making referral programs their primary customer acquisition channel.

In this webinar we will show you:

  • High growth companies like Dollar Shave Club and Republic Wireless motivate users to refer friends
  • Marketers like Naturebox optimize campaigns to triple sharing and referral conversions
  • Referral marketing can be your most cost-efficient channel (lowest CPA)

We’ll include plenty of examples, covering:

  • Performance benchmarks
  • Key analytics
  • A/B testing