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Many Marketing and Sales professionals wander aimlessly through the social landscape. They create profiles, form connections, and even share content without a discernible purpose or strategy. Sales managers feel they're behind the 8-ball, but don't know what to do.
Sophisticated companies are helping employees move beyond these "random acts of social". They're integrating social networking into core marketing and sales process.
By standardizing on best practices across the organization, they're able to measure the real ROI of social and optimize their content, targets, and timing to drive better performance.
In this webinar we will show you: