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How the Psychology of Color Can Increase Your Website Conversions

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Color is a tricky thing. You have to use it in the right way, at the right time, with the right audience, and for the right purpose.

Research from QuickSprout indicates that 90% of all product assessments have to do with color. “Color,” writes Neil Patel, is “85% of the reason you purchased a specific product.”

It’s a no-brainer that color affects the conversions of any website. Big time.

We therefore invite you to join Neil Patel as he unmasks how you can use the psychology of colors to increase your website conversions.

In this webinar, Neil will discuss:

  • How colors affect us both online and offline
  • How you can use take use colors to get ahead in the game
  • Tips and tricks on leveraging special colors in special situations

Neil Patel

Co-Founder, Kissmetrics



Thue Madsen

Marketing Operations Manager, Kissmetrics