How to Set the Goals that will Accelerate Your Video Marketing Success

Watch this webinar now.

Ezra Fishman HeadShotEzra Fishman, Director of Marketing at Wistia Kristen Craft HeadShotKristen Craft, Director of Partnerships at Wistia

Great video marketing starts well before you pick up a camera or even start writing your first script. Plotting a clear strategy with corresponding goals can dramatically accelerate success with online video.

Video is a powerful medium that lets you scale some of the most important parts of your business. It's a rich way to communicate your message and form a personal connection at the same time. We will explore the ways companies are taking advantage of the unique aspects of video to build a highly engaged audience, to explain products and services more clearly, and to scale customer support.

In this webinar we will show you:

  • The difference between global and video-specific goals
  • Examples of companies crushing it with targeted videos
  • A process for defining clear goals for your next video
  • The good, the bad, and the ugly of video marketing