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How to Set the Goals that will Accelerate Your Video Marketing Success

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Great video marketing starts well before you pick up a camera or even start writing your first script. Plotting a clear strategy with corresponding goals can dramatically accelerate success with online video.

Video is a powerful medium that lets you scale some of the most important parts of your business. It's a rich way to communicate your message and form a personal connection at the same time. We will explore the ways companies are taking advantage of the unique aspects of video to build a highly engaged audience, to explain products and services more clearly, and to scale customer support.

In this webinar we will show you:

  • The difference between global and video-specific goals
  • Examples of companies crushing it with targeted videos
  • A process for defining clear goals for your next video
  • The good, the bad, and the ugly of video marketing

Ezra Fishman

Director of Marketing, Wistia



Kristen Craft

Director of Partnerships, Wistia