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Real Time Display - The Metrics That Matter and How to Optimize for Success

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We’re now fortunate to have great flexibility and control over how display advertising campaigns are run. However, the numerous controls can be overwhelming, especially to people new to real time display.

We’re going to cover the fundamental elements that you need to understand in order to run and optimize a successful real time display campaign. By the end of this webinar, you will have all the know-how necessary to run a sophisticated highly targeted display campaign.

In this webinar we will discuss:

  • Core Metrics: Decipher the three core metrics: impressions, clicks, and conversions, and learn what they tell you about your campaign and your audience.
  • Intelligent Spending: We’ll touch on the three main ways to buy ad inventory in display advertising: cost-per-thousand (CPM), cost-per-click (CPC), and cost-per-acquisition (CPA).
  • Execution and Optimization: Take action on your data to improve ROI and take advantage of your advertising efforts.

Arjun Dev Arora

Chairman and Founder, ReTargeter 



Thue Madsen

Marketing Operations Manager, Kissmetrics