Making Sense of The Messy State of Mobile App Marketing

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Mack Flavelle HeadShotMack Flavelle, VP of Biz Dev at Tapstream Dan McGaw HeadShotDan McGaw, Director of Marketing at KISSmetrics

It used to be making apps was the hard part. These days that's only the beginning. Mobile apps have exploded and so has the variety of techniques, tricks, tools and companies trying to help. Separating the signal from the noise with hundreds of ad networks, dozens of attribution partners, DSPs, SSPs, Exchanges, A/B testing plus an ocean of other services is nearly impossible.

Figure out what are the right tactics to navigate to success in the messy world of mobile app marketing. Learn the right tools to get you the most out of your marketing budget with an emphasis on low cost, and high value services that deliver all the utility most app marketers need.

In this webinar we will discuss:

  • Techniques to evaluate ad networks
  • Implications of Facebook's new ad network, Twitter's app install units
  • Demystifying the array of app marketing technologies available today
  • Identifying specific KPIs and the analytics companies that can measure