Marketing, Meet UX: How to Increase Conversion Rate & Boost Revenue

Watch this webinar now.

Chris Hicken HeadShotChris Hicken, COO at UserTestingPhil Sharp HeadShotPhil Sharp, Senior Marketing Manager at UserTesting

You already use world-class analytics tools like KISSmetrics that tell you who’s visiting your website and what they’re clicking on. But if you’re not testing your site’s usability, you’re missing out on why customers are doing what they’re doing.

Frequent user feedback will help you improve your website -- and, most importantly, your bottom line.

In this webinar, we will discuss:

  • How to leverage KISSmetrics data to identify key areas of concern and then gather qualitative insights to improve your User Experience.
  • How to sniff out under-performing areas and following up with UserTesting research tools to undercover why these areas aren't up to par.
  • How you can identify your most common paths or content and then test and track it over time.

UserTesting is a fast and easy way to get user feedback and was just chosen by Facebook as a FbStart Launch Partner.

Enjoy!

Lars Lofgren
Growth Manager
KISSmetrics