How to Create Great Emails that Get Opened and Clicked

Watch this webinar now.

Email has a bad rap: it’s been declared dead, called spam, and been sidelined by marketers and creatives alike. But email is one of the highest performing digital marketing channels, and requires its own unique set of content, marketing, and design considerations.

In this webinar, you’ll learn:

  • How using performance-driven email design can drive email strategy that delivers results.
  • Best practices and principles for creating great emails that get users to take action.
  • Simple strategies and A/B tests to maximize conversions.


Litmus Justine Headshot

Justine Jordan - Marketing Director, Litmus

A lover of content, customers and cats, Justine is a recovering designer masquerading as a marketer. Once responsible for designing, building, and managing email campaigns for ExactTarget customers; she is now director of marketing at Litmus, where she leads content marketing, customer education, and research initiatives. She’s strangely passionate about this email marketing thing, hates being called a spammer, and still gets nervous when it's time to hit the send button.


Sean Work
Inbound Marketing Director