How many times have you looked at your landing page conversion rates, hopeless to define the "next step"? Do you test new copy? Different images? Video? More testimonials? A different layout? Maybe trash the page and start from scratch?
The possibilities are endless and the frustration of knowing what to test and when can be... overwhelming!
Jen Gordon is an entrepreneur and UI/UX designer with a passion for creating designs that literally take care of business. And she'll be showing you exactly how to perfect your landing pages and A/B tests.
In her time as a designer for Yahoo!, WebMD and many other Fortune 500 clients, she's developed an expertise and keen awareness of how having a method to the madness of landing page design and testing is a key component of creating successful pages.