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How to Smarten Up Your Email Onboarding

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Is your onboarding email series costing you? Not seeing enough trials turn into paying customers? Onboarding is tough to get right: what do you send? To who? And when? What do you need to do to get leads coming back and taking action?

In this webinar, Joel Klettke, conversion copywriter to SaaS and B2B businesses at Business Casual Copywriting, will show you how smart companies are using email to turn more trials into paying customers and reduce churn.

You'll learn:

  • How to plan an onboarding series, including what to send and when
  • Practical tips anyone can apply to improve open rates and clicks
  • 4+ different types of emails to incorporate into your onboarding series
  • How to leverage behavioral insights to make your emails more effective (and convert more leads!)

Joel Klettke

Joel Klettke

Conversion Copywriter and Consultant for SaaS & B2B


Thue Madsen, Marketing Operations Manager at Kissmetrics

Thue Madsen

Marketing Operations Manager, Kissmetrics