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Data-Driven Storytelling: How To Use Qualitative and Quantitative Insights To Create Content That Fuels Your Business

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What exactly constitutes "good" content? Is it content that goes viral? Is it content that gets a ton of shares and views? Sure, all of those things are great if they happen, but content is only as good as the goals it helps you and your team achieve.

As marketers, you already know that so much content is being created daily and that yours needs to stand out for it to even attempt to make a lasting impression. In order to achieve this, you need to know what the members of your audience are looking for in the content they consume. Then you have to apply art and science to craft a compelling story, measure adequately, and use this content in each department of your company.

In this webinar, Brittni Kinney, VP at Influence & Co., will dive into the identifiers of good content, discuss what kinds of insights are helpful in creating a content story that speaks to your audience, and explain how to use this content to achieve the various goals of your company.

You'll learn:

  • The art and science of storytelling
  • How to use qualitative and quantitative insights to inform your content
  • How content can fuel your business and how various departments can use the content you create

Brittni Kinney

Brittni Kinney

VP at Influence & Co


Thue Madsen, Marketing Operations Manager at Kissmetrics

Thue Madsen

Marketing Operations Manager, Kissmetrics