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How to build a framework for customer empathy: Learning from a company that does it at scale

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Developing customer empathy is a critical part of any Growth team, while quantitative data allows us to understand the what, qualitative insights are key to reveal why people behave the way they do with your product.

In this webinar, Thibault Imbert, head of Growth for Adobe, Creative Cloud will show you how to develop such a framework to build an empathetic product organization.

You'll learn:

  • The differences between qualitative and quantitative and how they complement each other
  • Why building a community of active users and what you can learn from them
  • How to scale by automating feedback collection through various channels and campaigns
  • How to structure your team and put this data in the center of your product development

Thibault Imbert, Adobe

Thibault Imbert

Head of Growth, Adobe Creative Cloud

 

Thue Madsen, Marketing Operations Manager at Kissmetrics

Thue Madsen

Marketing Operations Manager, Kissmetrics