Kissmetrics Customer Web Analytics

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Making behavioral data meaningful with Kissmetrics Populations

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If you have a digital product, you are fully aware that your business is defined by your important behavioral segments. Organizing your prospects and customers around how they interact with your site and product is essential for organizing your growth activities.

From an analytical perspective, understanding what makes these important segments tick is crucial for making the decisions that drive their growth. More importantly, however, is the ability to take actions off these groups to actually drive growth behaviors. And this is why we built Kissmetrics Populations.

Join us for this webinar to learn all about how to operationalize your behavioral data with Kissmetrics Populations. Specifically, you will learn how to:

  • Create the right Populations for your business
  • Gather important insights about any Population
  • “Operationalize” your Populations to drive growth

Derek Skaletsky

Derek Skaletsky

Head of Product, Kissmetrics

 

Andrew Wyatt, Kissmetrics

Andrew Wyatt

Product Manager, Kissmetrics