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How to Kick-Start Your Customer Lifecycle with Email Marketing

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Are you underutilizing email marketing and marketing automation? The chances are that you're only scratching the surface of what's possible. The customer lifecycle should be your primary focus when looking to communicate with your customers and you need to map out the key touchpoints to effectively target customers with relevant messages and offers.

99% of retailers are merely doing the basics with email marketing automation. In this webinar, Philip Storey, Founder and CEO of Enchant Agency, will show you how to kick-start your customer lifecycle with email and help you become one of the 1% winning at email marketing.

You’ll learn:

  • The fundamentals of the customer lifecycle
  • Why email marketing is still the most effective channel for nurturing customer relationships
  • The importance of really listening to your customers
  • How to map out your customer lifecycle for email
  • How to create new interactions that generate revenue and improve the customer experience
  • Great lifecycle email examples from top brands across different industries

Philip Storey

Philip Storey

Founder and CEO, Enchant Agency


Thue Madsen, Marketing Operations Manager at Kissmetrics

Thue Madsen

Marketing Operations Manager, Kissmetrics