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How to identify your highest impact growth opportunities

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In many ways, customer engagement has become the most important metric for any modern software business.

Not too long ago the software marketers job was to optimize the funnel for impression, traffic and pipeline generation and it usually ended when a sale closed. Corks were popped and parties were thrown. But to a modern software marketer, this old funnel looks like something out of Mad Men.

Today the modern marketer or growth hacker needs to optimize the funnel for lifetime value. And it requires a dramatically different process and approach to growing your business.

In this webinar, Sean Ellis and Brian Kelly will be showing you how to:

  • Find you North Star Metric, which will help you increase true value to your customers
  • Identify your greatest opportunities for sustainable growth
  • Set up a growth process based on experimentation
  • Analyze your customer behavior and increase customer engagement

Sean Ellis

Sean Ellis

Author of Hacking Growth, CEO of GrowthHackers

 

Brian Kelly

Brian Kelly

CEO, Kissmetrics