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Leveraging Your Data for Better Personalization

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Every marketer’s goal is to reach their company’s target audience with personalized content that leads to a sale. But with so many strategies out there that claim to do this, many marketers are left guessing what will work best for their business. To help clear the air, we dove into AdRoll’s data to reveal the key tactics that will help marketers drive any customer from the top of the funnel to conversion.

Join AdRoll’s Digital Marketing Manager, Jonathan Koo, as he discusses:

  • How to leverage first-party and third-party data to create diversified segments of high-intent users.
  • How to target audience segments with personalized ads that turn prospects into paying customers.
  • How to turn traditional display advertising into bonafide account-based marketing campaigns.

Jonathan Koo

Digital Marketing Manager, AdRoll



Thue Madsen

Marketing Operations Manager, Kissmetrics