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7 Pitfalls That Will Ruin Your Analytics Data and Prevent You from Getting Any Insights

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We all want that insight that will 2x our revenue or bump up our conversion rate by 20%. Before you can get that though, you need to have accurate data that you can actually trust.

In this webinar, Ruben Ugarte, founder of Practico Analytics will show you the most common mistakes that companies make when they are setting up their analytics tools. Some of these mistakes might not seem important in the beginning but they will become obvious 6 months after your implementation.

You'll learn:

  • Why you need a plan before you ever write a single line of code and how skipping this almost guarantees you will fail.
  • How a little detail like event names can make your data a joy or a pain to work with.
  • Why adding more tools isn't always better despite how fun it may seem.

Ruben Ugarte

Founder, Practico Analytics

 

 

Thue Madsen

Marketing Operations Manager, Kissmetrics