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How to build a testing culture to drive growth like Lucid

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Developing a culture of testing is not something that happens accidentally or overnight. It can initially be difficult to justify the added effort and time required to test new ideas and changes, especially in the fast-moving startup culture. However, at Lucid Software, we have found that investing in a culture of testing is key to our sustainable growth.

Learn how we:

  • Started testing ideas that scared us
  • Scaled testing to include ideas that we “knew” were winners
  • Included engineering infrastructure in our testing
  • Tried testing everything at once and deeply regretted it

It’s good to learn from your mistakes, but it’s even better to learn from someone else's mistakes. Learn from our missteps (and eventual successes) as we established a testing culture at Lucid Software.

Spencer Mann, Lucid Software

Spencer Mann

VP of Growth, Lucid Software

 

Thue Madsen

Marketing Operations Manager, Kissmetrics