Kissmetrics Customer Web Analytics

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How to Build a Data-driven Social Media Marketing Strategy

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Brands are spending more and more budget on social media marketing, but evaluating social ROI and performance can be tricky. What’s working well and what’s not, and what’s worth spending more time and money on? In most cases, these questions go unanswered, and it’s tough to know where to begin to improve your social media marketing strategy.

Whether you need to report and prove your social media ROI or want to have better control over your social strategy, you need to be tracking the right KPIs so you can report, analyze, and improve.

And this is exactly what this webinar will help you with.

In this webinar, you'll learn:

  • Benefits of tracking social media data and key metrics
  • How to choose the best metrics that suit your goals
  • How to track and analyze them
  • The best tools to do this with
  • Specific strategies to improve on the metrics you’re tracking

Joei Chan, Mention

Joei Chan

Content Marketing Manager, Mention


Thue Madsen, Marketing Operations

Thue Madsen

Marketing Operations Manager, Kissmetrics