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Key CRO Metrics to Analyze for Successful Landing Pages

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In order to have a successful CRO program, you need to focus in on the data behind your landing pages. However, you might find yourself logging into Google Analytics with your heart rate at 250 because you know there are a million metrics you could be analyzing. Which ones do you need to spend your time on?

In this new live webinar, Hanapin Marketing’s CRO Manager Samantha Kerr will help you narrow down your focus. She’ll walk you through the key metrics she analyzes when creating landing page optimizations.

You’ll learn tips like:

  • Why bounce rate is important to analyze and what it means for your site
  • Why it’s important to look at the engagement metrics for specific users
  • On which areas of your site you should focus your optimizations

Hanapin Marketing’s CRO Manager Samantha Kerr

Samantha Kerr

CRO Manager, Hanapin Marketing


Thue Madsen

Marketing Operations Manager, Kissmetrics