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Applying Data Science to Social Proof

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Many companies struggle to clearly identify the impact of social proof on their business. How much of your revenue is a result of past buyers’ content influencing current shopper decisions?

In this webinar, we will discuss how you can uncover the untapped marketing potential of social proof with big data.

Learn how to:

  • Measure the ROI of your customers’ content with machine learning, sentiment analysis and behavioral targeting
  • Implement data-backed tips on what works and what doesn’t when it comes to collecting and promoting customer content
  • Effectively market social proof to increase customer trust, engagement, and conversions

Joanna Alter, Co-marketing Manager at Yotpo

Joanna Alter

Co-marketing Manager, Yotpo


Thue Madsen

Marketing Operations Manager, Kissmetrics