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The PPC Traffic Thermometer - Why You Should Care About Ice Cubes & Lava

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Ever wonder why your new PPC campaigns aren't working as you had hoped? Could it be your targeting, your messaging, or your offer?

The truth is, it comes to a combination of the temperature of your PPC traffic and whether or not your landing page offer matches that temperature.

At KlientBoost, Johnathan Dane measures that as conversion intent, and with over 100 clients in different verticals, Johnathan had been able to test his way to a formula of PPC success that works for search, social, display, and video.

Join this webinar and you'll learn the equations that will help you:

  • Launch any PPC campaign and immediately get conversion success
  • Understand the offer sequence that you can create for any industry
  • Tie it all back to revenue generated so it becomes predictable

Johnathan Dane, KlientBoost

Johnathan Dane

Founder, KlientBoost


Thue Madsen, Kissmetrics

Thue Madsen

Marketing Operations Manager, Kissmetrics