Kissmetrics Customer Web Analytics

Free Webinar

Building personalized email campaigns using the Kissmetrics - Mailchimp integration

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Email marketing is one of the most used tactics by many marketing teams. It is one of the few channels where we can send timely, personal and actionable messages.

What most of us are not doing though is personalizing email effectively. Yeah, you might know my first name is Dan, but I do remember typing my name in the form. So, not that impressive.

Over the past few years, the proliferation of data we collect about our customers has not only become amazing, but it has also become slightly creepy. Either way, though, all this data you collect about your clients should enable you to send more personalized email messages, but for most folks, this means expensive development which will break the bank.

Well, not anymore with the Kissmetrics and Mailchimp Sync feature.

We'll show you:

  • Why and how you should personalize your email marketing
  • How to use behavior tracking to build rich profiles about your customers
  • What type of personalization works and what might backfire
  • How to leverage the Kissmetrics Mailchimp Sync

Join our webinar with Dan McGaw, CEO and founder of Effin Amazing, as he talks through the importance of personalized email communication and shares how Kissmetrics' Mailchimp Sync can save your business time and money.

Dan McGaw

Dan McGaw

CMO & Founder at Effin Amazing

 

Thue Madsen

Marketing Operations Manager, Kissmetrics