Selling your software isn't just about free trials and upgrades to paid plans.
There's a critical step in-between and it's called activation.
If we don't get new people to start using the product, we'll never get them to become a paying customer.
When we start setting up our free trials and trying to get people to upgrade, most subscription businesses completely forget about activation. We throw people into the free trial hoping they come out the other side as paid customers. Most people won't. You need a reliable process for turning new users into active users before you'll have a chance at selling them one of your paid plans.
This is the most common mistake we see when helping subscription businesses get more customers.
Now there are several ways to get people to activate.
But before we can dive into the tactics for improving activation, we need to make sure that we've defined it correctly for your business. Then we need to measure it.
This will tell you whether or not you're going in the right direction.
And it just so happens that we've put together an entire webinar to show you the details on how all this works.
Here's what you'll get during the webinar: