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How To Turn Webinars Into Your Most Effective Sales Channel

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Even now (amidst all of the debate about their effectiveness), webinars continue to provide huge benefits for the smart marketers who host them. An influx of new leads, an opportunity for increased audience engagement and education, and (when used as a selling opportunity) the most effective sales channel currently possible.

But if that's true, why are so many businesses ignoring sales webinars in their marketing efforts?

It's because sales webinars are equal parts art and science. And there are a few steps you can take to ensure that your webinars are built to convert. That's what this presentation is about. We'll be sharing the exact process Leadpages has used in hosting over 700 live sales webinars in the last 3 years, which have generated multiple 7 figures in revenue (and brought in over 15,000 new customers).

Discover:

  • How to structure your sales webinars to lead your prospects (naturally) toward buying, without them feeling pressured
  • The biggest mistakes webinar presenters make when trying to ask for the sale
  • Our favorite way to set up your offer at the very beginning of the webinar
  • How to use the Q&A session at the end of the webinar to ease prospects off the fence (while still providing value to everyone else)

Tim Paige

Tim Paige

Conversion Educator, LeadPages

 

 

Thue Madsen

Marketing Operations Manager, Kissmetrics