Even now (amidst all of the debate about their effectiveness), webinars continue to provide huge benefits for the smart marketers who host them. An influx of new leads, an opportunity for increased audience engagement and education, and (when used as a selling opportunity) the most effective sales channel currently possible.
But if that's true, why are so many businesses ignoring sales webinars in their marketing efforts?
It's because sales webinars are equal parts art and science. And there are a few steps you can take to ensure that your webinars are built to convert. That's what this presentation is about. We'll be sharing the exact process Leadpages has used in hosting over 700 live sales webinars in the last 3 years, which have generated multiple 7 figures in revenue (and brought in over 15,000 new customers).
Conversion Educator, LeadPages
Marketing Operations Manager, Kissmetrics