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Let Your Customers Do the Talking: The Real Value of User-Generated Content

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Today’s consumers trust past buyers more than they trust branded content. Compared to traditional advertisements, authentic content from customers is way more persuasive. But why does it work, how can you collect it, and what should you do with it?

In this webinar we’ll discuss the growing importance of user-generated content and where it’s heading.

Join us to hear about:

  • The impact of social proof on purchase decisions
  • How to scale your UGC and encourage customer evangelism
  • Which UGC metrics you should be keeping track of

Joanna Alter

Joanna Alter

Co-marketing Manager, Yotpo



Thue Madsen

Marketing Operations Manager, Kissmetrics