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From Ideation to Publication: How to Incorporate Data Into Your Content Strategy

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The Content Marketing Institute reported that 88 percent of B2B marketers used content marketing in 2015. As more businesses continue practicing content marketing, the competition for your audience’s attention will only grow stronger. To cut through the clutter and achieve real results, you can’t leave your strategy to chance. It’s time to let data fuel your content marketing.

Data plays a critical role in every stage of your content marketing process — all the way from strategy ideation to content distribution. And harnessing it will help you not only create better content, but generate greater ROI, too.

Learn how to:

  • Identify the role of data at each stage of the content marketing process: ideation, content creation, distribution, and measurement
  • Align your company's key metrics to your content goals
  • Monitor and report your data effectively and efficiently
  • Translate your data into an action plan to drive your content marketing

Join us to learn how data shapes your content marketing and how you can use it at each stage to become a more effective marketer.

Brittni Kinney, Client Engagement Specialist at Influence & Co.

Brittni Kinney

Client Engagement Specialist, Influence & Co.



Thue Madsen

Marketing Operations Manager, Kissmetrics