The Content Marketing Institute reported that 88 percent of B2B marketers used content marketing in 2015. As more businesses continue practicing content marketing, the competition for your audience’s attention will only grow stronger. To cut through the clutter and achieve real results, you can’t leave your strategy to chance. It’s time to let data fuel your content marketing.
Data plays a critical role in every stage of your content marketing process — all the way from strategy ideation to content distribution. And harnessing it will help you not only create better content, but generate greater ROI, too.
Learn how to:
Join us to learn how data shapes your content marketing and how you can use it at each stage to become a more effective marketer.
Client Engagement Specialist, Influence & Co.
Marketing Operations Manager, Kissmetrics