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CRO is a great way to get more conversions out of your traffic... provided that you have the right traffic in the first place. Unfortunately, most companies struggle with CRO because they have the wrong traffic on their site.
So, how do you make sure that your tests are set up for success? In this presentation, we'll discuss how your traffic can ruin your tests and cover 4 ways to make sure that your traffic and testing are working together to produce great results.
Learn how to:
- Identify the wrong traffic using your analytics data
- Reduce wasted marketing spend through improved targeting
- Avoid sample dilution by running the right tests on the right traffic
- Make your tests more effective by using what you know about your traffic to guide your tests
Find out why so many companies fail at CRO and what you can learn from their mistakes.
Jacob Baadsgaard
Founder & CEO, Disruptive
Thue Madsen
Marketing Operations Manager, Kissmetrics