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A/B Testing 101: Off To A Great Start

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A/B testing is a great tool to help you increase your conversions but it can be overwhelming when you are just getting started.

Questions like, "What and where should I test first?" "What tools do I need? "How do you ensure that I results are valid?" can easily seem disheartening. Even beyond that, the idea that only 1 out of 10 tests is an actual winner that produces a positive result will certainly make many reconsider before starting an A/B testing program.

In this webinar, we are going to cover the fundamentals of A/B testing including how it works, what to take into consideration before getting started, and how to set up a testing program that will really move the needle in the long term.

Join our Marketing Operations Manager, Thue Madsen to learn:

  • What A/B testing is, and how it can improve your website
  • Strategies for successfully setting up your first A/B test--do this to avoid wasting your time
  • What the Kissmetrics A/B testing programs looks like, and how we got big wins from our tests
  • What tools you’ll need in your A/B testing toolkit

Thue Madsen, Marketing Operations at Kissmetrics

Thue Madsen

Marketing Operations Manager, Kissmetrics