A/B testing is a great tool to help you increase your conversions but it can be overwhelming when you are just getting started.
Questions like, "What and where should I test first?" "What tools do I need? "How do you ensure that I results are valid?" can easily seem disheartening. Even beyond that, the idea that only 1 out of 10 tests is an actual winner that produces a positive result will certainly make many reconsider before starting an A/B testing program.
In this webinar, we are going to cover the fundamentals of A/B testing including how it works, what to take into consideration before getting started, and how to set up a testing program that will really move the needle in the long term.
Join our Marketing Operations Manager, Thue Madsen to learn:
Marketing Operations Manager, Kissmetrics