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Setting Yourself up for Success: Building an Analytics Schema and Data Dictionary

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If you're considering making the switch to identity based analytics so you can track not only what is happing on your site/app but also who is doing it, then you need to make sure that you set up your data collection correctly.

We'll show you some tips for building an analytics schema and data dictionary so that you can manage your implementation with less trouble. We will discuss:

  • Surfacing key business questions to inform your metrics
  • Creating an analytics schema to describe all your events and properties
  • Adding a data dictionary so that the entire organization will be on the same page
  • Best practices for adding properties to the user identity to track events for easy report generation

Ryan Koonce

Ryan Koonce

Founder & CEO, SaaS Management Group


Thue Madsen

Thue Madsen

Marketing Operations Manager, Kissmetrics