As search evolves, so does optimization. Search results are less about phrases (combinations of words and letters) and more about topics (semantic meanings and entities). So a smart content marketer optimizes for “things, not strings.”
But what exactly does this mean for the writer? This presentation covers five specific actions we take as content marketers to make sure that your marketing is aligned with the future of SEO.
Learn how to:
You're about to learn the step-by-step process for each of the specific actions that will future-proof your search engine rankings.
Co-Founder / Strategic Director of Orbit Media Studios
Marketing Operations Manager, Kissmetrics