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How To Make Influencer Marketing Your Top Performing Channel in 2016

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Influencer Marketing has matured into a powerhouse marketing channel.

In this webinar, Rachael Cihlar and Laura Smous will provide actionable insights into what it takes to create a high performing influencer marketing practice, with less effort than you’d think. Through the use of case studies, proprietary data and actual customer examples, you’ll learn how to:

  • Drive programs and performance with goal setting
  • Optimize influencer selection for maximum ROI
  • Reach the right consumers, with audience targeting
  • Identify which influencer marketing metrics matter to you (and which don’t)
  • Continuously improve your influencer marketing, with analytics
  • Create an “always-on” influencer marketing strategy that’s vital to your success

Influencer marketing is not what it was even a year ago. It’s no longer a cumbersome process nor is it a one-off tactic. Rachael and Laura will outline the ease and efficiency of building an always-on automated influencer practice.

Rachael Cihlar

Rachael Cihlar

Senior Influencer Marketing Strategist, TapInfluence


Laura Smous

Laura Smous

Director of Product Marketing, TapInfluence