Running an ecommerce PPC account, particularly one with a large number of products, can be quite the beast. Analytics can give you great insight into user purchasing behavior, like what users are doing on your site, which products they are looking at and what they are buying. In this webinar, Hanapin's Senior Account Analyst Jacob Fairclough, will discuss 8 ways you can use analytics to better understand your audience and how to create more effective ads, as well as how to understand your PPC performance and next steps you can take to improve it.
Senior Account Analyst, Hanapin Marketing
Sr. Product Marketing Manager, Kissmetrics