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More Bang For Your Buck: 8 Ways To Use Analytics for Ecommerce

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Running an ecommerce PPC account, particularly one with a large number of products, can be quite the beast. Analytics can give you great insight into user purchasing behavior, like what users are doing on your site, which products they are looking at and what they are buying. In this webinar, Hanapin's Senior Account Analyst Jacob Fairclough, will discuss 8 ways you can use analytics to better understand your audience and how to create more effective ads, as well as how to understand your PPC performance and next steps you can take to improve it.

You'll Learn:

  • How to evaluate and implement demographic segments
  • Identifying what users are looking for and how to advertise to each of them
  • Building and implementing custom metrics for your account
  • Using multichannel attribution to redefine your goals

Jake Fairclough

Jacob Fairclough

Senior Account Analyst, Hanapin Marketing


Keara Cho, Kissmetrics

Keara Cho

Sr. Product Marketing Manager, Kissmetrics