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Content Marketing Mistakes Made in 2015 — and Ways to Improve Next Year

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You were ambitious this year. You built a plan. You took a class. You went to meetups, watched webinars and took a number of positive steps in the right direction.

Of course, self-reflection should also be a core part of any content marketer’s planning. As we close out 2015, it’s important to look back and identify mistakes that were made, and find areas for improvement for next year.

In this webinar, Gregory Kennedy, Director of Content Marketing at AdRoll, reviews the most common mistakes content marketers made in 2015, and ways to avoid those issues and improve your plan in the coming year.


  • How to troubleshoot your content to gain more traffic
  • Lessons from content hits and misses this year
  • Trends and predictions to improve your marketing for 2016

Gregory Kennedy, AdRoll

Gregory Kennedy

Director of Content Marketing, AdRoll


Keara Cho, Kissmetrics

Keara Cho

Sr. Product Marketing Manager, Kissmetrics