Kissmetrics Customer Web Analytics

Free Webinar

How to Conduct Solid, Data-Driven Conversion Research

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In this super practical webinar, Michael Aagaard will give you the insights, techniques and tools you need to pinpoint your website’s weak points and build winning optimization hypotheses. The webinar features lots of case studies, real-world examples, actionable insights and proven processes. You’ll even get downloadable custom Google Analytics reports created by Michael himself.


During the webinar you will learn:

  • Why A/B Testing is NOT an excuse to skip your homework
  • How to identify exactly where your most critical leaks are using GA data
  • What questions you need to ask Customer Support and Sales to get crucial customer insight
  • Which qualitative and quantitative techniques you can use to get actionable insight in no time


Conversion Research is a massive topic, and to facilitate a more focused webinar, Michael will primarily focus on landing page optimization. But don't worry, you can apply everything you learn to full websites regardless of whether it is e-commerce, lead gen or something completely different.

Michael Aagaard, Unbounce

Michael Aagaard

Senior Conversion Optimizer, Unbounce



Thue Madsen

Marketing Operations Manager, Kissmetrics