In this super practical webinar, Michael Aagaard will give you the insights, techniques and tools you need to pinpoint your website’s weak points and build winning optimization hypotheses. The webinar features lots of case studies, real-world examples, actionable insights and proven processes. You’ll even get downloadable custom Google Analytics reports created by Michael himself.
During the webinar you will learn:
Conversion Research is a massive topic, and to facilitate a more focused webinar, Michael will primarily focus on landing page optimization. But don't worry, you can apply everything you learn to full websites regardless of whether it is e-commerce, lead gen or something completely different.
Senior Conversion Optimizer, Unbounce
Marketing Operations Manager, Kissmetrics