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Email Marketing: How to Reap the Rewards of Taking a Holistic Approach

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What is email marketing? Is it simply sending emails (either batched or triggered), or does email marketing involve something much more than that? The answer is the latter.

In this session, we move beyond a channel-focused approach to a customer-centric approach, which allows us to make the most of the power of email. This approach no longer limits email to just being a channel, but harnesses its strength by applying it to the entire customer journey.

This webinar will be packed full of practical tips and advice on not only how to maximize your email channel, but more importantly, on how to deliver a seamless, customer-service oriented journey for your customers, by ensuring all the channels are working together and there are no disconnects.

Delivered by international email marketing trainer and Holistic Email Marketing’s Founder, Kath Pay, sign up now to learn how to maximize the valuable email channel.

Kath Pay

Kath Pay

Founder & Sr. Consultant at Holistic Email Marketing


Thue Madsen, Kissmetrics

Thue Madsen

Marketing Operations Manager at Kissmetrics