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The ROI of Non-Promotional Content and How to Track It

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When it comes to content marketing and sharing your brand story, it’s pivotal that you don’t treat it as an opportunity to advertise your newest product. Readers online can detect an ad disguised as an article in no time. According to Ad Age, a shocking 75% of marketers said that content should frequently mention products and services. Yet, 60% of their audience turns down salesy content.

This webinar will discuss:

  • How to create content that showcases expertise and educates a reader, rather than serve as an ad.
  • The difference, and importance, of qualitative vs. quantitative ROI
  • The metrics and tools needed to successfully track this type of content

Matt Kamp

Matt Kamp

Director of Strategic Partnerships at Influence Co.

 

Thue Madsen

Thue Madsen

Marketing Operations Manager at Kissmetrics