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Logos, Brand and Underpants: One Startup's Journey to Finding Their Visual Identity

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In the early days of RJMetrics, CEO Robert J. Moore and his co-founder thought of visual identity as a "nice-to-have." Someday, when there would be enough time and money, they would solve that problem. But something happened that changed their mind.

During this webinar, Bob will share the story of the evolution of RJMetrics' visual identity as the company grew from 2 to 120 employees. Attendees will learn why a visual identity goes much deeper than a logo, and the role it has played in defining RJMetrics brand and company culture.

You will learn:

  • The 3 reasons every startup should invest in a strong visual identity
  • The lessons Bob learned on the path toward building a brand every team member is proud of
  • What to do if you end up with a logo that looks like underpants, and how to gracefully recover from brand mishaps

Robert J. Moore, RJMetrics

Robert J. Moore

Co-Founder & CEO, RJMetrics

 

Thue Madsen, Kissmetrics

Thue Madsen

Marketing Operations, Kissmetrics