Kissmetrics Customer Web Analytics

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How to Leverage Data to Drive Event Marketing Decisions

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In a relationship-driven world, event marketing strategies must be influenced by the combination of offline and online data. 82% of marketers can’t quantify attendee interactions at their corporate events. Measuring real engagement and trends is key to increasing revenue during and after your corporate event.

In this webinar, we’ll share several ways you can create rich attendee engagement and leverage meaningful data in your marketing strategy.

Join our webinar to learn how to:

  • Collect data effectively by using mobile apps, beacons, RFID and NFC
  • Increase targeted conversions by capturing event lead intelligence
  • Educate attendees by choosing the right speakers, partners and products
  • Create communities by identifying influencers and delivering engaging experiences

Brian Friedman

Brian Friedman

CEO, Loopd Inc.


Thue Madsen

Thue Madsen

Marketing Operations Manager, Kissmetrics