If you’re trying to grow a startup or just learn more about how some of the greatest companies have grown, this session is for you.
Our speaker, Justin Mares, is the former Director of Revenue at Exceptional, a company Rackspace acquired for 8 figures in 2013. He’s also the co-author of Traction: A Startup Guide to Getting Customers, which in its first printing sold 35,000+ copies. From personal experience and interviews with entrepreneurs like Jimmy Wales (Wikipedia), Paul English (Kayak), Alexis Ohanian (Reddit) and 40+ others, he knows how great companies grow.
In this step-by-step address, he’ll show you where to start, the approach successful companies use to grow and which tools and channels can ensure your success. You’ll get a detailed process for acquiring thousands of customers, identifying which marketing channels will give you the biggest gains and learn a few growth hacks along the way. What’s more, you’ll see examples of how Justin has applied these principles in real business environments and learn how you can do the same.
Co-author, Traction Book
Marketing Operations, Kissmetrics