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A Step-By-Step Guide to A/B Testing Research

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The majority of A/B tests fail to make any real impact because there's rarely any research backing the test hypothesis.

In fact, A/B tests without research, are essentially guesses where variations are created on a hit-and-trial basis. Researching and analyzing your audience’s behavioral patterns will yield qualitative and quantitative insights that will help you identify conclusive A/B test opportunities, and not merely take “educated guesses”.

In this webinar, we have partnered with Siddharth Deswal from Visual Website Optimizer to show you how to do the research that will give your test a huge advantage.

Join the webinar to learn:

  • A CRO research plan that you can start implementing immediately
  • How to quickly uncover your best optimization opportunities
  • 3 ways to get to the bottom of your website's issues

Siddharth Deswal

Siddharth Deswal

Growth Marketing, Visual Website Optimizer


Thue Madsen, Kissmetrics


Thue Madsen

Marketing Operations, Kissmetrics